Maybe the problem is not the medium, maybe is the strategy and the message

This week’s class has a very controversial video where professor Mark Ritson discuss the exaggerated importance and coverage that marketers are placing on social media as a marketing strategy or solution to connect with customers. He even said “if any marketer comes to me with a pre-allocated social media marketing budget I know they are … More Maybe the problem is not the medium, maybe is the strategy and the message

Big Data, Big opportunities but also Big challenges.

This week’s report is related to a topic that has the potential to be a game changing on the landscape of marketing strategies and analysis: Big data. According to the reading this concept is not defined as the size of the data repository as the complexity of the means for drawing inference from the data. … More Big Data, Big opportunities but also Big challenges.