This week’s class has a very controversial video where professor Mark Ritson discuss the exaggerated importance and coverage that marketers are placing on social media as a marketing strategy or solution to connect with customers. He even said “if any marketer comes to me with a pre-allocated social media marketing budget I know they are … More Maybe the problem is not the medium, maybe is the strategy and the message
This week’s report is related to a topic that has the potential to be a game changing on the landscape of marketing strategies and analysis: Big data. According to the reading this concept is not defined as the size of the data repository as the complexity of the means for drawing inference from the data. … More Big Data, Big opportunities but also Big challenges.
In this week’s blog I want to talk about a Forbes article related with customer engagement. In this report they mention that “A compelling customer experience meets customer expectation and then exceed them”. Now days customers have more power than they used to, tools such as internet and social media has given them more information … More Customer engagement, a new must.
Traditional companies used to have a simple business model where they produced a good or a service and then they sold it to a customer. Web based businesses are adding more complexity to this model, some of them are changing the landscape and are generating new ideas or paradigms, one of those paradigms is the … More YouTube, There’s no such thing as free lunch
Today I want to talk about viral marketing, one particular way now used by companies to transmit their messages to reach and connect with their customers. Kaplan and Haelein (2011) define viral marketing as “electronic word-of mouth whereby some form of marketing message related to a company, brand, or product is transmitted in an exponentially … More Viral Marketing, Think harder.